Positioning Puna Bio in the biological stimulants market
We developed and executed an integral Go-To-Market strategy to position Puna in the growing biological stimulants market and educate the target buyers for Kunza and Kanzama.
Abiotic
Stress
Soil
Health
Precision
Agriculture
Seed
Quality
OVERVIEW
Puna.bio is one of the most innovative biotech companies of 2025,recently backed by global leaders like Corteva Agriscience and the Bill & Melinda Gates Foundation. The company develops biological stimulants based on extremophile bacteria to regenerate soils and boost yields sustainably. As it enters its commercial phase, Puna.bio partnered with WeArePalta to design a Go-To-Market strategy to build credibility and drive adoption in an uneducated market.
WHAT WE DID
Brand Strategy
ICP Development
Website Development
CRM & Automation Setup
Campaign Assets & Media Plan
Creative Direction
Go-To-Market System
Email marketing Strategies
PLATFORMS
Meta Ads
Google Display Ads
Google Search
Framer
Google Tag Manager
The Challenge
Scientific, but Human
Scientific innovation only matters when people can understand it. Puna Bio is using extremophile microbes to restore degraded soils and increase yields under extreme conditions, but that story was not reaching the market. The science was powerful while the message remained fragmented.
The company needed to translate complex biology into clear and credible communication for farmers, distributors and investors, and at the same time build brand awareness and market traction.
Their campaigns, website and content worked in isolation, which made it difficult to scale, measure or convert.
The challenge was to build a unified digital ecosystem that connects science with storytelling and storytelling with sales.
The Partnership
From day one, we became part of Puna.bio’s journey, connecting scientific depth with strategic clarity. Together, we shaped every stage: research, storytelling, design, and execution
DISCOVERY & BLUEPRINTS
Our work began with deep strategic immersion. We mapped their vision for regenerative agriculture, identified communication gaps between science and adoption, and built a scalable brand and campaign framework to bridge both worlds.
A TRUE COLLAB
We worked closely with scientists, marketing, and leadership, aligning every department around one framework: audience-first thinking. Workshops and research sessions became shared labs of ideas.
DESIGN THAT PERFORMS
From brand systems to the website and campaign assets, we turned complex biotechnology into powerful visuals and clear narratives, positioning Puna.bio as a leader in regenerative innovation.
The Solution
From Science to Story
We used storytelling and data-driven design to make biotechnology accessible and emotionally resonant.
We replaced complexity with clarity and built a funnel-ready system that connects every touchpoint, from web to CRM.
Each component (branding, content, automation, and web) became part of one measurable ecosystem ready to scale with future products like Kunza and Kanzama.
Buyer Personas & Funnel Strategy
Understanding the ecosystem was key
Before designing any campaign, we conducted structured research and built two core buyer personas that represented Puna.bio’s communication ecosystem
Each persona was mapped with challenges, motivations, and preferred touchpoints, forming the base for our multi-layered funnel system.
The Agricultural Innovator
Producers and field professionals looking for new biotechnological solutions that increase performance while preserving soil health.
The Technical Advisor
Agronomists, distributors, and technical specialists who influence product adoption and help communicate trial results to producers.
Funnel Architecture
We developed a Full Funnel Marketing Framework designed for education, engagement, and conversion
Campaign System
Instead of building a new visual identity, we designed a Campaign Creative System that worked across digital platforms and events
TONE & APPROACH
Clear, human, and field-focused. The campaign connected scientific progress with the everyday reality of producers.
MESSAGING
We used storytelling and visuals that highlight performance, soil recovery, and simplicity — showing how advanced science can fit naturally into traditional farming practices.
ASSETS
Rational documents, creative pieces, paid ads, and email flows were all designed to lead producers from curiosity to first contact.
Impact
UNIFIED MARKETING FRAMEWORK
Cohesive strategy connecting brand, campaigns, and digital ecosystem
BRAND GUIDELINES DELIVERED
Strategic and visual guide for internal and external communication teams
CONTENT ECOSYSTEM
creative pieces, documents, and assets built to support multi-channel outreach
CROSS-TEAM ALIGNMENT
departments integrated under one communication system (science, marketing, product, and leadership)
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Justina Dhers
Marketing Manager SR
