Where Extremophiles Meet Agriculture
Rebuilding the future of farming through microbial science
OVERVIEW
Puna.bio is one of the most innovative biotech companies of 2025,recently backed by global leaders like Corteva Agriscience and the Bill & Melinda Gates Foundation. The company develops biological stimulants based on extremophile bacteria to regenerate soils and boost yields sustainably. As it enters its commercial phase, Puna.bio partnered with WeArePalta to design a Go-To-Market strategy to build credibility and drive adoption in an uneducated market.
WHAT WE DID
Brand Strategy
ICP Development | Website Development
CRM & Automation Setup
Campaign Assets & Media Plan
Creative Direction
Go-To-Market System
Email marketing Strategies
PLATFORMS
Meta Ads
Google Display Ads
Google Search
Framer
Google Tag Manager
The Challenge
Scientific, but Human
Biological innovation often gets lost in translation. Puna.bio needed to turn complex science into clear, relatable communication for farmers, distributors, and stakeholders while maintaining scientific integrity.
They also lacked a unified marketing structure. Campaigns, website, and content operated separately, making it difficult to scale efforts or measure performance. The challenge was to create a complete digital ecosystem that connects science, storytelling, and sales.
Response rate
®
+250 a 500
KG/HA
6:1
RETURN ON INVESTMENT
Yield
The Partnership
From day one, we became part of Puna.bio’s journey, connecting scientific depth with strategic clarity. Together, we shaped every stage: research, storytelling, design, and execution
DISCOVERY & BLUEPRINTS
Our work began with deep strategic immersion. We mapped their vision for regenerative agriculture, identified communication gaps between science and adoption, and built a scalable brand and campaign framework to bridge both worlds.
A TRUE COLLAB
We worked closely with scientists, marketing, and leadership, aligning every department around one framework: audience-first thinking. Workshops and research sessions became shared labs of ideas.
DESIGN THAT PERFORMS
From brand systems to the website and campaign assets, we turned complex biotechnology into powerful visuals and clear narratives, positioning Puna.bio as a leader in regenerative innovation.
Title
Subtitle
Aa
Poppins
Aa
Saira
Paragraph
color palette
Brand Design System
2
DUAL ACTION IN WHEAT
+
Vegetative cover
+
Yield per hectare
+
13% of spikes
The Solution
From Science to Story
We used storytelling and data-driven design to make biotechnology accessible and emotionally resonant.
We replaced complexity with clarity and built a funnel-ready system that connects every touchpoint, from web to CRM.
Each component (branding, content, automation, and web) became part of one measurable ecosystem ready to scale with future products like Kunza and Kanzama.
Campaign System
Instead of building a new visual identity, we designed a Campaign Creative System that worked across digital platforms and events
TONE & APPROACH
Clear, human, and field-focused. The campaign connected scientific progress with the everyday reality of producers.
MESSAGING
We used storytelling and visuals that highlight performance, soil recovery, and simplicity — showing how advanced science can fit naturally into traditional farming practices.
ASSETS
Rational documents, creative pieces, paid ads, and email flows were all designed to lead producers from curiosity to first contact.
Discover Kanzama® Results
2024 Season
View Trials
We’re excited to share with you the latest results from Kanzama trials in Argentina for the 2024 season.
Exclusive Results, Straight to Your Inbox
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Commitment to the Environment
Innovation
Community and Collaboration
Communication
Strategy
Powering Regenerative
Agriculture
Through Science.
Brand Strategic Platform
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Buyer Personas & Funnel Strategy
Understanding the ecosystem was key
Before designing any campaign, we conducted structured research and built two core buyer personas that represented Puna.bio’s communication ecosystem
Producers and field professionals looking for new biotechnological solutions that increase performance while preserving soil health.
Agronomists, distributors, and technical specialists who influence product adoption and help communicate trial results to producers.
Each persona was mapped with challenges, motivations, and preferred touchpoints, forming the base for our multi-layered funnel system.
Funnel Architecture
We developed a Full Funnel Marketing Framework designed for education, engagement, and conversion
Conversion
Consideration
Awareness
Top of Funnel (Awareness)
Scientific storytelling and educational content positioned Puna.bio as a thought leader in regenerative biotech.
Middle of Funnel (Consideration)
Rational documents, product narratives, and explainer assets simplified decision-making and reinforced credibility.
Bottom of Funnel (Conversion)
CRM workflows and automated sequences guided qualified leads from first contact to commercial discussion.
Retention & Advocacy
A loop built on trust and transparency, where post-campaign automations nurtured long-term relationships with customers and distributors.
Impact
Unified Marketing Framework
cohesive strategy connecting brand, campaigns, and digital ecosystem
Content Ecosystem
strategic and visual guide for internal and external communication teams
Unified Marketing Framework
creative pieces, documents, and assets built to support multi-channel outreach
Cross-Team Alignment
4
departments integrated under one communication system (science, marketing, product, and leadership)
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Justina Dhers
Gerente de Marketing SR
Lessons Learned
This project showed how strategic creativity can turn science into connection, transforming complex innovation into stories that inspire action
STRATEGY IS SCIENCE TOO
Understanding the lab was step one; building a system around it was step two. A strategic framework can make scientific communication just as replicable as research itself.
STRATEGY IS SCIENCE TOO
With the right funnel, every message becomes measurable. Building Puna.bio’s funnel system didn’t just organize marketing; it created long-term operational clarity.
TRUST IS THE TRUE METRIC
In biotechnology, credibility drives adoption. Every asset, from copy to web UX, was designed to make the science feel tangible and real.
See also
LUCAI
We Translated LUCAI's Mission into a Powerful Visual Identity Through Design and Storytelling
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