Positioning Cromodata as the first health data exchange platform for Latin America.
We built the brand and digital infrastructure required to support enterprise sales, global partnerships, and international expansion.
OVERVIEW
Cromodata connects clinical data from Latin American healthcare institutions with global research, AI, and life sciences companies. The project involved translating a regulated, high-complexity business model into a scalable digital ecosystem. We aligned strategy, design, and systems into a single framework to support long B2B decision cycles and reinforce the company’s core purpose: improving clinical outcomes through data.
WHAT WE DID
Brand Strategy Platform
Brand Design System
ICP Definition
Buyer Persona Development
Pitch Cards Creation
Website UX & UI Design
Website Development
Website Copywriting
Campaign Landing Pages
Decks Development
Event Assets
Social Media Content
PLATFORMS
Framer
HubSpot
Google Analytics
Google Tag Manager
Adobe
Figma
Foundations
Brand Strategy Platform
A framework defining purpose, positioning, and value proposition. It aligns product and commercial efforts under a single narrative for global scaling.
Brand Design System
A modular visual system built to translate health data concepts into a consistent visual language for digital products, sales materials, and content.
Pitch Cards
A storytelling system designed to adapt the message for different audiences and stages of the sales conversation.
ICP & Buyer Personas
Technical profiling of data partners and buyers, mapping motivations, regulatory concerns, and decision contexts to ensure internal sales alignment.
WEB
CONTENT
Campaign Landings (MOFU)
Targeted pages for conversion and lead qualification, featuring tools like readiness assessments and data sample requests.
Strategic Decks
Documentation for different funding and commercial stages, including Bridge, Pitch, and Teaser decks.
Event Assets, Social Media & PR
Visual and physical materials for international conferences, ensuring brand consistency in physical environments.
Distribution strategy for the brand and its founders to build authority within the health-tech and AI ecosystem.
CRM Implementation
Sales Operation
AUDIT & STRATEGY
Review of existing processes to define a CRM architecture aligned with the B2B stakeholder journey.
WORFLOWS & CUSTOMER JOURNERY
Design and execution of automated flows for lead capture, qualification, scoring, and marketing-to-sales handoff.
SYSTEMS INTEGRATION
CRM setup integrated with internal and client-facing systems to maintain data consistency and operational continuity.
