Creating the digital foundations for Eywa’s growth.
We built the brand, content, and product infrastructure required to support scientific communication, education, and long-term platform development.
OVERVIEW
Eywa is a biotechnology company focused on the biosynthesis of clinical-grade psychedelic compounds for mental health research and therapeutic applications.
The project involved translating complex scientific work into a clear, structured, and scalable digital ecosystem. Palta aligned brand strategy, design systems, web infrastructure, content, video production, and product UX/UI into a single framework to support education initiatives, partnerships, and future clinical platforms.
The core objective was to establish solid foundations that allow Eywa to grow while maintaining scientific rigor, clarity, and consistency across all touchpoints.
WHAT WE DID
Brand Strategy Platform
Brand Design System
ICP Definition
Buyer Persona Development
Pitch Cards Creation
Decks & One-pagers
Institutional & Educational Content
Website UX & UI Design
Website Development
Website Copywriting
Social Media Content
Reels & Short-form Video
Long Video Production
UX/UI High-fidelity Prototyping
PLATFORMS
Framer
HubSpot
Google Analytics
Google Tag Manager
Figma
Adobe After Effects
Foundations
Strategy as a Structural Base
Brand Strategy Platform
A strategic framework defining Eywa’s purpose, positioning, values, and tone of voice. It aligns scientific vision, communication, and long-term product development under a single narrative.
Brand Design System
A modular visual system designed to translate scientific and clinical concepts into a consistent and scalable visual language across digital products, content, and institutional materials.
Aa
ICP & Buyer Personas
Definition of key audiences including researchers, institutions, partners, and collaborators. Profiles map motivations, decision contexts, and communication needs to guide content, product design, and outreach.
WEB
Infrastructure for Scientific Communication
Education as a Core System
Eywa Academy
Eywa Academy is an educational initiative focused on explaining scientific concepts through conversations with professionals in the field.
Palta supports Eywa Academy through full video production, creating audiovisual content where scientists and experts explain research, methodologies, and key topics related to mental health and biotechnology.
This content functions as a long-term educational asset within Eywa’s ecosystem.
CONTENT
Assets for Education and Brand Building
VIDEO & REELS
Short-form and long-form video formats designed to support awareness, education, and knowledge distribution while maintaining scientific accuracy.
Collaterals & Institutional Assets
Decks, one-pagers, and supporting materials used for presentations, partnerships, and events.
