How a Social Media Strategy with a Strong Narrative Built Digital Presence and Positioned a Science Startup
Client
Oncoliq
Industry
HealthTech & Diagnosis
Solutions
Brand Design & Visual Identity
Graphic Design
Scientific Communication
Written Content Production
Audiovisual Production
Content Management
Educational & Scientific Content
Digital Advertising
Lead Generation Campaigns
CLIENT OVERVIEW
Early Detection Saves Lives
Oncoliq is developing a groundbreaking screening method for early cancer detection using only a small blood sample. Their technology detects microRNAs, which increase in the blood at early stages of tumor development.
With a mission to reduce cancer deaths by addressing late detection, Oncoliq is pioneering an accessible and precise multi-cancer detection method for everyone, everywhere.
CHALLENGE
Raising Awareness
Oncoliq's groundbreaking mission in early cancer detection presented us with a unique challenge: how to build a robust digital presence and communicate their complex microRNA technology in an engaging, inspiring, and trustworthy way. Our task was to make their science relatable for a broad audience, fostering vital awareness for a critical health issue.
Crafting Credibility
Our initial insight for Oncoliq was to build a narrative rooted in trust and academic rigor. We developed content that highlighted their groundbreaking microRNA technology, showcasing collaborations with high-renowned institutes and hospitals in Argentina. This positioned their early cancer detection mission as highly credible and inspiring.
Transforming complex science into a compelling digital narrative, we built Oncoliq's presence and fueled vital conversations around early cancer detection.
Fostering Community
Our digital strategy for Oncoliq centered on cultivating a vibrant community and generating widespread awareness. We focused on consistent, engaging communication across key channels, ensuring their groundbreaking microRNA technology and mission for early cancer detection resonated with and empowered a broad audience.
Driving Action
To bridge awareness and tangible action, we designed a targeted lead generation campaign for Oncoliq. This initiative effectively engaged women aged 35-60, encouraging participation in surveys about breast health checks and mammograms. The campaign successfully gathered critical data, providing invaluable insights for Oncoliq's clinical studies and strategic planning.
How We Helped Oncoliq
Oncoliq closed a $2.84M USD funding round, backed by a robust network of strategic investors and partners who trust their vision and technology.
We designed a targeted lead generation campaign that successfully gathered vital data on women's breast health behaviors, providing insights for Oncoliq's strategy.
Cultivated a highly engaged community, amplifying Oncoliq's voice and reach in the Health-Tech ecosystem.
At Oncoliq, we are thrilled to work with We are Palta. From the beginning, they captured the essence of our mission. Palta truly knows how to communicate our core priorities. Most importantly, they share our excitement for Oncoliq’s journey, which is invaluable.
Adriana De Siervi
Co-Founder & CSO of Oncoliq
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