How a Social Media Strategy with a Strong Narrative Built Digital Presence and Positioned a Science Startup

Client

Oncoliq

Industry

HealthTech & Diagnosis

Solutions

Brand Design & Visual Identity

Graphic Design

Scientific Communication

Written Content Production

Audiovisual Production

Content Management

Educational & Scientific Content

Digital Advertising

Lead Generation Campaigns

CLIENT OVERVIEW

Early Detection Saves Lives

Oncoliq is developing a groundbreaking screening method for early cancer detection using only a small blood sample. Their technology detects microRNAs, which increase in the blood at early stages of tumor development.

With a mission to reduce cancer deaths by addressing late detection, Oncoliq is pioneering an accessible and precise multi-cancer detection method for everyone, everywhere.

CHALLENGE

Raising Awareness

Oncoliq's groundbreaking mission in early cancer detection presented us with a unique challenge: how to build a robust digital presence and communicate their complex microRNA technology in an engaging, inspiring, and trustworthy way. Our task was to make their science relatable for a broad audience, fostering vital awareness for a critical health issue.

Crafting Credibility

Our initial insight for Oncoliq was to build a narrative rooted in trust and academic rigor. We developed content that highlighted their groundbreaking microRNA technology, showcasing collaborations with high-renowned institutes and hospitals in Argentina. This positioned their early cancer detection mission as highly credible and inspiring.

Transforming complex science into a compelling digital narrative, we built Oncoliq's presence and fueled vital conversations around early cancer detection.

Fostering Community

Our digital strategy for Oncoliq centered on cultivating a vibrant community and generating widespread awareness. We focused on consistent, engaging communication across key channels, ensuring their groundbreaking microRNA technology and mission for early cancer detection resonated with and empowered a broad audience.

Driving Action

To bridge awareness and tangible action, we designed a targeted lead generation campaign for Oncoliq. This initiative effectively engaged women aged 35-60, encouraging participation in surveys about breast health checks and mammograms. The campaign successfully gathered critical data, providing invaluable insights for Oncoliq's clinical studies and strategic planning.

How We Helped Oncoliq

Oncoliq closed a $2.84M USD funding round, backed by a robust network of strategic investors and partners who trust their vision and technology.

We designed a targeted lead generation campaign that successfully gathered vital data on women's breast health behaviors, providing insights for Oncoliq's strategy.

Cultivated a highly engaged community, amplifying Oncoliq's voice and reach in the Health-Tech ecosystem.

At Oncoliq, we are thrilled to work with We are Palta. From the beginning, they captured the essence of our mission. Palta truly knows how to communicate our core priorities. Most importantly, they share our excitement for Oncoliqs journey, which is invaluable.

Adriana De Siervi

Co-Founder & CSO of Oncoliq

TOOLS USED IN THIS PROJECT

Figma

Figma

Adobe Illustrator

Adobe Illustrator

Adobe After Effects

Adobe After Effects

Adobe Photoshop

Adobe Photoshop

Adobe Premier Pro

Adobe Premier Pro

More Success Stories

Explore All the Related Case Studies We Have

Would You Like to Know More About Our Services?

You have questions about our services or about our pricing process? Schedule a free call.

Would You Like to Know More About Our Services?

You have questions about our services or about our pricing process? Schedule a free call.

Would You Like to Know More About Our Services?

You have questions about our services or about our pricing process? Schedule a free call.