How We Translated LUCAI’s Mission into a Powerful Visual Identity Through Design and Storytelling
CLIENT OVERVIEW
AccelarAIting Biotechnology
LUCAI is a bioinformatics services company backed by GRIDX, designed specifically for startups and growing companies within the biotech ecosystem. Their mission is clear: to accelerate the development of biotechnological solutions using bioinformatics tools and artificial intelligence to optimize processes and enhance decision-making in R&D.
CHALLENGE
Crafting a Brand
LUCAI's mission was clear, but their brand identity didn't reflect its innovation and precision.
Our challenge was to craft a cohesive identity that captured “precision, evolution, technology, and bio” ensuring their visual presence matched their cutting-edge work.
Defining Their Core Identity
To truly capture LUCAI's essence, we dove deep into their identity, leveraging the Golden Circle method to define their “Why.”
This collaborative process was essential for crafting a brand archetype and voice that genuinely reflected their mission to accelerate biotech solutions with bioinformatics and AI.
Building the Brand
Building on their core purpose, we designed a comprehensive branding system for LUCAI that's disruptive, modern, and efficient—yet human.
Every element, from logo to color palettes, was meticulously crafted for clarity, precision, and innovation, ensuring a strong presence in the biotech ecosystem.
A Strong Result
The outcome for LUCAI is a clear, adaptable identity with strong brand recognition in the biotech space.
We delivered a cohesive, scalable system that maintains brand integrity across all touchpoints, simplifying connections with startups and investors, and capturing their technological edge.
How Our Branding Process Helped LUCAI
We crafted a clear, modern, and adaptable brand identity that precisely captures LUCAI's technological edge in biotech.
Achieved stronger brand recognition within the biotech ecosystem, simplifying LUCAI's connections with startups and investors.
Delivered a cohesive, scalable brand system ensuring integrity across all touchpoints, reflecting LUCAI's innovation consistently.
Working with We are Palta got us to rethink how we wanted to envision the whole power of biology, with a fully commited team to show it."
Joaquín Ortiz
Co-Founder & CEO of LUCAI
TOOLS USED IN THIS PROJECT
