How We Translated LUCAIs Mission into a Powerful Visual Identity Through Design and Storytelling

Client

LUCAI

Industry

DeepTech

Solutions

Brand Design & Visual Identity

Graphic Design

Scientific Communication

Content Management

Educational & Scientific Content

CLIENT OVERVIEW

AccelarAIting Biotechnology

LUCAI is a bioinformatics services company backed by GRIDX, designed specifically for startups and growing companies within the biotech ecosystem. Their mission is clear: to accelerate the development of biotechnological solutions using bioinformatics tools and artificial intelligence to optimize processes and enhance decision-making in R&D.

CHALLENGE

Crafting a Brand

LUCAI's mission was clear, but their brand identity didn't reflect its innovation and precision.

Our challenge was to craft a cohesive identity that captured “precision, evolution, technology, and bio” ensuring their visual presence matched their cutting-edge work.

Defining Their Core Identity

To truly capture LUCAI's essence, we dove deep into their identity, leveraging the Golden Circle method to define their “Why.”

This collaborative process was essential for crafting a brand archetype and voice that genuinely reflected their mission to accelerate biotech solutions with bioinformatics and AI.

Building the Brand

Building on their core purpose, we designed a comprehensive branding system for LUCAI that's disruptive, modern, and efficient—yet human.

Every element, from logo to color palettes, was meticulously crafted for clarity, precision, and innovation, ensuring a strong presence in the biotech ecosystem.

A Strong Result

The outcome for LUCAI is a clear, adaptable identity with strong brand recognition in the biotech space.

We delivered a cohesive, scalable system that maintains brand integrity across all touchpoints, simplifying connections with startups and investors, and capturing their technological edge.

How Our Branding Process Helped LUCAI

We crafted a clear, modern, and adaptable brand identity that precisely captures LUCAI's technological edge in biotech.

Achieved stronger brand recognition within the biotech ecosystem, simplifying LUCAI's connections with startups and investors.

Delivered a cohesive, scalable brand system ensuring integrity across all touchpoints, reflecting LUCAI's innovation consistently.

Working with We are Palta got us to rethink how we wanted to envision the whole power of biology, with a fully commited team to show it."

Joaquín Ortiz

Co-Founder & CEO of LUCAI

TOOLS USED IN THIS PROJECT

Figma

Figma

Adobe Illustrator

Adobe Illustrator

Adobe After Effects

Adobe After Effects

Adobe Photoshop

Adobe Photoshop

Would You Like to Know More About Our Services?

You have questions about our services or about our pricing process? Schedule a free call.

Would You Like to Know More About Our Services?

You have questions about our services or about our pricing process? Schedule a free call.

Would You Like to Know More About Our Services?

You have questions about our services or about our pricing process? Schedule a free call.