Discover How a Customized Web Solution Empowered a Non-Profit to Engage Its Audience and Promote Longevity Science
Client
Healthier Friends
Industry
HealthTech & Diagnosis
Solutions
Brand Design & Visual Identity
UX/UI Design
Web Design
Graphic Design
Scientific Communication
Written Content Production
Audiovisual Production
Content Management
SEO & Performance Copywriting
Scientific Storytelling & Ghostwriting
Educational & Scientific Content
Digital Advertising
Email Marketing & Automation
SEO & SEM
CLIENT OVERVIEW
A Site For Longevity Science
Healthier Friends is a non-profit on a mission to gather and evaluate every piece of research out there on anti-aging treatments. They create space for scientific discussion and enable peer review and evidence-based recommendations. Their goal? Help people track the progress of their therapies and support cutting-edge research teams through tech and investment.
CHALLENGE
Democratizing Longevity Research
Healthier Friends tasked us with turning their scientific ambition for anti-aging research into a trustworthy digital hub. Our challenge involved building a system for thousands of complex longevity studies that remained scientifically rigorous yet understandable, while fostering credibility through clean UX and clear, science-rooted language.
Intuitive Data Exploration
Our core challenge for Healthier Friends was transforming extensive anti-aging research into an attractive, understandable digital platform without losing scientific rigor. We designed an intuitive experience, allowing users to explore thousands of peer-reviewed studies and connect with evidence-based recommendations.
Intuitive Data Exploration
To truly democratize longevity research, we designed and implemented a sophisticated filtering system for 'Substances Reviewed' section. This intuitive tool allows users to easily navigate vast scientific data, ensuring they can access and identify evidence-based therapies and research in a clear, accessible, and actionable way.
Cultivating Trust
In a field prone to misinformation, we prioritized building trust and credibility for Healthier Friends. Our solution leveraged clean UX, clear, science-rooted language, and a transparent interface design, creating a digital platform that inspires confidence in longevity research.
Driving Engagement
We delivered a user-friendly website that simplifies longevity research while maintaining scientific rigor. This strengthened Healthier Friends' credibility as a leader in evidence-based insights, providing a scalable framework to expand their research initiatives and outreach efforts.
RESULTS
For Healthier Friends, our solutions brought impactful results. We engineered a dynamic digital platform that empowers users with accessible longevity research, demonstrating clear, quantifiable achievements below.
Substances reviewed, making anti-aging therapies easily accessible.
Increase in a community actively seeking news and insights on longevity driven by strategic ad campaigns.
of research studies delivered via newsletters and interactive posts.
Putting together a site that was both a repository of scientific information and yet engaging and easy to navigate for a wide audience was a challenge, but the We are Palta team became experts on the subject in record time and created an invaluable resource for the longevity community."
Diego Anfossi
Co-Founder & Technical Advisor
TOOLS USED IN THIS PROJECT
