Michroma | How 3D-Enhanced Web Design and Strategic Storytelling Helped Propel Michroma’s Seed Round Success.
Client
Michroma
Industry
FoodTech
Services
Solutions
UX/UI Design
Web Design
Graphic Design
Scientific Communication
Investor & Stakeholder Communication
Written Content Production
Content Management
SEO & Performance Copywriting
Scientific Storytelling & Ghostwriting
Educational & Scientific Content
CLIENT OVERVIEW
A Healthier Food System
Michroma is a biotech company that produces sustainable and scalable natural ingredients at reasonable costs. Through synthetic biology, to tap the potential of filamentous fungi, they develop their own strains capable of delivering high-performance ingredients in bioreactors.
Their first innovations include ultra-stable food colorants resistant to pH and temperature variations, already being prototyped with global leaders in food and cosmetics. Michroma is on a mission to make the food system healthier, more natural, and planet-friendly.
CHALLENGE
Turning complex science into a clear story
How to bridge the gap between their cutting-edge synthetic biology and filamentous fungi technology and impactful communication?
We needed to craft a persuasive story for investors, visually convey the true scope of their planet-friendly mission, and engage a wider audience with the importance of their work for their health.
An Incredible Investor Deck
Our approach to Michroma's investor deck was all about impact: simplifying their deep scientific foundation and data into a visually compelling and clear presentation. This blend of visual and linguistic storytelling resulted in an investor deck instrumental in raising a $6.4M USD seed round.
A Groundbreaking Website
For Michroma, we delivered a disruptive, 3D-driven web experience, designed for maximum impact and SEO performance. We streamlined content management with intuitive Webflow CMS tools, giving Michroma effortless control, and optimized user navigation through UX-validated features, ensuring a seamless experience for scientists, investors, and partners.
At the Core of the Discussion
To broaden Michroma's reach and impact, our focus shifted to public education. We crafted narratives that illustrated their mission's importance by actively incorporating current events, social proof, and critical regulatory discussions directly relevant to public health. This ensured a strong, ongoing presence and delivered remarkable organic growth across their social media platforms.
How Our Integral Solution Helped Michroma
Our strategic investor deck creation directly contributed to Michroma's record-breaking $6.4M USD seed round.
Through impactful scientific content, we grew a thriving community of over 22,000 followers across Michroma's social media platforms.
We crafted a visually stunning web experience with UX-validated features ensuring intuitive navigation and accessibility.
Palta is an integral solution for your deep tech startup design needs, what you need when you need it.
Ricky Cassini
Co-Founder & CEO of Michroma
TOOLS USED IN THIS PROJECT
