Healthier Friends | Discover How a Customized Web Solution Empowered a Non-Profit to Engage Its Audience and Promote Longevity Science
Client
Healthier Friends
Industry
HealthTech & Diagnosis
Services
Design
Technology Development
Content
Client Overview
Healthier Friends is a non-profit on a mission to gather and evaluate every piece of research out there on anti-aging treatments.
They create space for scientific discussion and enable peer review and evidence-based recommendations.
Their goal? Help people track the progress of their therapies and support cutting-edge research teams through tech and investment.
Challenge
Healthier Friends had a clear vision: compile, assess, and democratize research on anti-aging therapies. At We are Palta, our challenge was to turn that scientific ambition into a clean, intuitive, and trustworthy digital platform.
We focused on three pillars:
Longevity research is REALLY extensive. We had to build a system that made the peer-reviewed data attractive and understandable, without oversimplifying it or losing scientific rigor.
There are thousands of studies on longevity and anti-aging treatments, so we designed an experience that allows users to explore therapies and connect with evidence.
The need for trust and credibility. With so much misinformation surrounding anti-aging treatments, we leaned on clean UX, clear language, and a tone rooted in science to inspire trust and confidence.
Solutions
Putting together a site that was both a repository of scientific information and yet engaging and easy to navigate for a wide audience was a challenge, but the We are Palta team became experts on the subject in record time and created an invaluable resource for the longevity community."
Diego Anfossi
Co-Founder & Technical Advisor
